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Natural
and cultural processes
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Background
information on Baysville
Baysville is a small coastal town with high unemployment
(120) and a declining population (1,200). Previous employers
were a dairy factory (since closed) and a small lime
works, which has cut staff numbers. Other industry is
based around servicing local farms, but this is declining
too, as farmers have taken advantage of better road
access to larger centres inland.
There
is plenty of good industrial space in the disused dairy
factory, a deepwater jetty in the adjacent bay, and
disused warehousing. Water supply is good, but waste
disposal has been a problem. Sewage and dairy waste
discharges into the sea past Sheep Bay caused discord
with local iwi and environmental groups, and the need
to upgrade waste treatment was one reason the dairy
factory had to close. Sewage treatment is now land based.
A
proposal has been floated to set up a local fishing
and fish processing operation based on local resources
(labour, land, fisheries resources).
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It
is proposed to:
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Buy
quota for:
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Rock
lobster
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Paua
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Blue
cod
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Tarakihi
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Build
a fish processing and packaging plant based on
existing buildings.
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Process
all catch locally, with emphasis on added value.
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Export
as much of the catch as possible, with the balance
sold as a quality branded product on the local
market.
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Use
mainly local labour.
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Bring
in joint venture fishing partners.
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A
feasibility study commissioned by the Baysville business
development co-operative has identified the following
costs and opportunities:
| Costs |
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Rock
lobster quota: $30 000 per tonne, 30 tonnes needed
for viability. |
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Paua
quota: $52 000 per tonne, 10 tonnes needed for viability. |
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Blue
cod quota: $2 500 per tonne, 150 tonnes needed for
viability. |
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Tarakihi
quota: $3 000 per tonne, 250 tonnes needed for viability. |
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Factory
and storage development: $3 million. |
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Waste
treatment plant: $1 million. |
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Market
development: $500 000. |
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Fleet
investment: $2 million. |
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Staff
recruitment and training: $100 000. |
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Transport
upgrading: $100 000. |
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| Opportunities |
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Rock
lobster: buoyant market, especially for live lobster,
fob export price $35 000 per tonne. |
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Paua:
expanding markets, some marketing difficulties because
of colour, returns very variable but have been over
$30 000 per tonne. |
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Blue
cod: not much of an export market, port price about
$900 per tonne, good local market, plentiful fish
stocks. |
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Tarakihi:
reasonable export market but not well known overseas,
returns about $1 500 per tonne at port, good stocks. |
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| Risks |
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Paua and rock lobster stocks under pressure from
poachers and recreational fishers, and endangered
by local pollution. |
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Weather
in area quite often rough, bottom conditions difficult
for trawling. |
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Local
iwi proposal for taiapure would restrict commercial
fishing of some of the most inaccessible paua and
rock lobster beds if accepted. |
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Road
and bridge access to Pig Bay needs upgrading. |
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Activities |
| 1 |
Working
in groups work out what processes are needed to set up
a fishing and fish processing enterprise. |
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You
need to: |
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Assess
whether there is likely to be a demand for your product.
Look at the data supplied on international markets and
work out which market would be the most suitable, taking
into consideration transport costs. |
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Look
at the costs involved in buying quota, setting up a processing
factory, transport, marketing, etc. |
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Look
at the bays and identify which bay would be most suitable
for your enterprise. Consider: nutrients, contours under
water (bathometry), availability of labour, settlements,
ownership, pollution, etc. |
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What
agencies must be contacted. Why do you need to contact
these agencies and what would be the best order to do
so? (they could include: MFish, Seafood Industry Council,
the regional council, Ministry of Foreign Affairs and
Trade, TRADENZ, local iwi, financial, institutions and
Transit NZ) |
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Find
out what is known about the size and productivity of the
resource. Will it stand exploitation? |
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| 2 |
You
should draw a flowchart of their actions and decisions. |
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| 3 |
Imagine
that the green light has been given and their enterprise
can go ahead. Ask the students to develop a marketing
plan for their products for both export and local markets
(eg, brand, advertising strategy, etc). |
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